A CUSTOMER DATA PLATFORM FOR SPORTS CLUBS AND RIGHTS OWNERS

The sports-specific CDP that measures every audience layer, from attention to engagement to identity and conversion. Unlike traditional CDPs that only focus on known customers, ProDataStack measures and profiles your fans before they identify themselves.

Built specifically around the commercial needs of rights owners in the sports industry, it gives operational teams the tools to harness, interrogate and activate their data while providing senior management with a clear view of performance, opportunities and risk.

WHAT IS A SPORTS CDP?

A CDP (Customer Data Platform), unifies your customer and stakeholder data, resolving any “conflicts” along the way. It turns data into audience intelligence that you can use to build relevant segments for marketing, content and reporting. It builds profiles of all your customers, bringing together your ticketing, merchandise, hospitality and streaming customers with your web activity, app behaviour and social engagement, to provide the ultimate single customer view.

A database tells you what happened; a CDP helps you decide what to do next. It doesn’t generate revenue itself; it enables better decisions that generate revenue, helping you maximise the return on every decision you make.

SPORTS CDP VS DMP

Traditionally, DMPs managed anonymous audiences while CDPs focused on known customers. But as the technology has evolved, so has the distinction. Modern CDPs like ours can connect anonymous behaviour with known customer data, allowing sports organisations to understand the fan journey from engagement to conversion in one place.

UNDERSTAND YOUR ENTIRE FAN AUDIENCE, BOTH KNOWN AND ANONYMOUS

Measure brand interest, search demand, digital mentions and sentiment, alongside anonymous website behaviour, to understand the audiences engaging with your organisation before they identify themselves.

CREATE A SINGLE CUSTOMER VIEW OF EVERY FAN

Bring together data from ticketing, merchandise, email, participation, digital and other source systems to create a complete profile of every known fan, including their activity, purchases, engagement and customer journey.

TURN FAN DATA INTO PRIORITY ACTIONS WITH AI

Offering more than just dashboards, AI-driven insights identify where attention is needed, while an embedded AI assistant lets your teams ask questions of their CDP data, explore opportunities, find relevant audiences and understand what action to take next.

MEASURE FAN VALUE, ENGAGEMENT AND CHURN RISK

Use built-in analytics and models including RFM, ARPU, fan health and churn to understand the value, strength and trajectory of fan relationships. Identify high-value, loyal, growing and at-risk audiences and track how they change over time.

BUILD AND ACTIVATE FAN AUDIENCE SEGMENTS

Turn those insights into action by creating precise audience segments using demographic, transactional, behavioural and modelled data, then activate them through your connected marketing channels.

ADDITIONAL CDP FEATURES FOR SPORTS ORGANISATIONS

GA4 and Campaign Analytics • Bot Detection • Data Validation and Standardisation • Competitions and Sign-Up Forms • Contract Management • Isolated Tenant Database

ProDataStack helps you aggregate your data, interrogate it and put it to work, all within a platform designed for the commercial realities of sports rights

Your fan universe is bigger than your customer database. ProDataStack helps you understand the people you already know, the audiences you don’t yet know, and the opportunities that exist between the two.

WANT TO KNOW MORE ABOUT YOUR FAN UNIVERSE?