DATA AND DIGITAL CONSULTANCY SERVICES FOR SPORTS RIGHTS OWNERS

ProDataStack’s data and digital consultancy helps sports clubs, leagues and federations turn fragmented data into revenue, engagement and participation.

We help sports rights owners understand how to grow, manage and use their data more effectively to increase revenue, engagement, and participation.

Starting with your business objectives and current capabilities, we identify the opportunities, quick wins and longer-term priorities that will make the greatest difference. We then help you put them into practice, providing guidance, working alongside your team, or delivering activity as a fully managed service.

DATA DISCOVERY AND CURRENT-STATE ASSESSMENT

Document your business objectives, current data, technology, processes and capabilities. Through a discovery project and current-state assessment, we identify gaps and opportunities, while prioritising the quick wins and longer-term changes that will deliver the greatest value.

DATA STRATEGY AND TRANSFORMATION ROADMAP

Build your transformation strategy and roadmap so the outcome of the discovery project becomes a prioritised roadmap across people, processes, systems and data with clear KPIs and measurable outcomes.

TURN DATA INTO COMMERCIAL INSIGHT (RFM, PROPENSITY AND ARPU)

Using different forms of analysis including RFM (recency, frequency, monetary value), propensity modelling, profile clustering, customer location, ARPU (average revenue per user) and behavioural analysis. Then put your insights to work by translating data into actionable insights that can improve engagement, reduce churn and increase commercial performance.

DATA-DRIVEN MARKETING AND CUSTOMER SEGMENTATION

Use customer segmentation, personalisation, and automation in your martech to ensure you get the right message to the right person at the right time. Build onboarding, re-engagement and win-back programmes across a multi- or cross-channel eco-system with data-driven marketing.

PERFORMANCE MEASUREMENT, KPIS AND DASHBOARDS

Define the KPIs that matter to your organisation and produce reports and dashboards that enable you to understand performance and take action. Using the right dashboards and reporting tools, make it easier to identify what is working, where attention is needed and where new opportunities exist.

ADDITIONAL CONSULTANCY SERVICES

SCV Creation • Technology Procurement • Data Governance • Business Transformation and Target Operating Models

FAQ

We will assess your data, technology, people and processes, identify commercial opportunities and “quick wins”, and help implement the recommendations. We won’t just write a strategy document – we’ll activate our findings.

If your fan data is in multiple systems with no single customer view, if your reports are produced manually, if you use limited segmentation in your email marketing, when you use digital advertising, or mobile messaging, and if you’re not using clear KPIs or under-using your technology, you’ll get a lot of value from a data strategy.

Between two to four weeks, depending on the complexity of your ecosystem and the maturity of your current processes. And that’s assuming we have timely access to your software and data. The intention is to complete it without delay so you can benefit from the output as quickly as possible, but we also understand timings can slip, particularly mid-season.

Yes. We work with multiple clients from different sports around the world. They use different systems, a wide range of resources, and apply different processes. And we watch what’s happening in other industries – we follow global trends and stay abreast of evolving technology. This provides us with significant experience and exposure that is shared with our clients.

That will depend on what you’re currently doing, what software you already license, and your business objectives. Software is an enabler not a driver, so we start by asking “what are you trying to achieve?” and assess if you have the right people, processes and systems to achieve it.

Yes. We have a full service delivery team – we don’t just provide ideas and recommendations, we make it happen.

WANT TO GET MORE VALUE FROM YOUR DATA? TALK TO US ABOUT YOUR DATA AND DIGITAL REQUIREMENTS.