SPORTS DATA DASHBOARDS FOR SPORTS RIGHTS OWNERS

Bring your data together and turn it into a clear view of performance – make it easy to answer the questions you have and provide the insights you need.

ProDataStack’s dashboards connect data from all your sources and brings it together so you can see your commercial opportunities and operational needs dynamically and with clarity.

Combine ticketing, merchandise, hospitality, membership, participation, email, website and other data sources so you have a single place to track your KPIs, identify trends, understand where attention is needed and spot opportunities you didn’t know existed.

WHAT IS A DATA DASHBOARD?

A data dashboard brings information from different systems together and presents it in a way that makes performance easier to understand.

Rather than manually exporting spreadsheets or moving between ticketing, retail, email and digital platforms, your key data is integrated into one reporting environment and refreshed automatically.

Your systems collect the data. ProDataStack brings it together so you can see what is happening across your organisation.

BRING ALL YOUR DATA SOURCES TOGETHER

Automatically integrate data using APIs, webhooks or SFTPs, from ticketing, merchandise, hospitality, membership, participation, email, GA4 and other business systems. One reporting environment, no need for manual exports, no disconnected reports.

CREATE ONE VIEW OF YOUR FANBASE AND YOUR COMMERCIAL PERFORMANCE

See all your fan groups – from the fans you don’t yet know to the email addresses you hold. Explore your revenue streams, participation numbers, and engagement metrics, monitor transactions, average order value, ARPU and other commercial KPIs from one place.

UNDERSTAND YOUR CUSTOMERS AND AUDIENCES

Visualise who your customers are, what they look like, where they live, what they buy and how they engage with you. Understand the size and composition of your audience and how it’s changing over time.

MEASURE MARKETING AND DIGITAL PERFORMANCE

Bring together email, campaign and website performance to understand audience acquisition, engagement, traffic and conversion. Make it easy to analyse which of your digital channels and content contribute to your specific campaign objectives.

TRACK THE KPIS THAT MATTER TO YOUR ORGANISATION

Build dashboards around your objectives rather than generic reporting templates. Track the data points that inform operational delivery and provide senior management a clear view of performance against target KPIs.

IDENTIFY TRENDS AND OPPORTUNITIES

Compare performance over time to see what is growing, declining or changing. Make it easier to spot unusual performance, enabling you to investigate the reasons behind it and decide where attention is needed.

START WITH DASHBOARDS. ADD THE CDP WHEN YOU’RE READY.

You don’t need to implement a full CDP to start getting more value from your data. ProDataStack Dashboards can be implemented as a standalone solution, connecting your existing data sources and giving you a consolidated view of performance.

As your requirements develop, the same data foundations can then support the wider ProDataStack CDP, adding customer analytics and modelling, segmentation, data collection and activation through your marketing technology.

Your data already contains valuable insight. The first step is bringing it together and making it easier to see. ProDataStack Dashboards give your teams a clear, consistent view of the performance that matters.

WANT A CLEARER VIEW OF YOUR DATA?

Book a demo of ProDataStack’s dashboards