TRANSFORM DATA INTO AN UNFAIR ADVANTAGE

Unlock the true value of your brand with real-time, evidence-based intelligence. We turn raw data into strategic insights that drive meaningful commercial decisions.

INTELLIGENCE

DATA-DRIVEN INSIGHTS THAT POWER COMMERCIAL GROWTH

ProDataStack is a data-driven intelligence business built to reveal the true commercial value of individual athlete brands and rights owners, in real time, with evidence, without ego. But we don’t just surface insights, we help you act on them. Our strategic advisory services and data platform sit side by side.

We provide services across CRM, data consultancy, data analytics, digital marketing, business intelligence fan engagement and campaign management. Together with dashboard and CDP technology solutions that deliver critical insights into revenue by channel, customer behaviour, SCV, and ARPU.

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WE TURN COMPLEXITY INTO CLARITY

Working directly with sports clients to apply valuation intelligence to real-world decisions, from audience and fan engagement to monetisation and growth planning. It’s this combination of technological leadership and human expertise that turns raw data into an unfair commercial brand advantage.

Our innovative ProDataStack data platform sits at the intersection of athlete performance and commercial intelligence, a space overlooked by traditional sports data platforms and underserved by generic marketing and valuation tools. While others report on performance stats or social metrics in isolation, we unify them, then add digital data, to deliver real-time, deal-ready insights into what an athlete’s true brand value is worth. Purpose built for athletes, representatives, federations and associations, ProDataStack turns fragmented data into negotiating power. Refining how brand value is measured, communicated and realised across the sports ecosystem.

RIGHTS OWNERS

Rights owners often have data across 5+ systems, but no single source of insight. We are experts in simplifying this landscape. Creating clear strategies, visual frameworks, and audience journeys that make data usable at every level of your organisation.

We are expert in helping clubs, leagues, and rights owners increase revenue, engagement, and participation by turning complex data into commercial clarity. We work side-by-side with sports organisations to identify the right technology, capture the right data, build the right strategies, and then deliver them, so you can activate your brand potential more effectively.

With deep expertise across digital, fan engagement, and commercial strategy, we transform disconnected systems into actionable insight. Helping your business grow, perform, and connect with purpose.

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ATHLETE REPRESENTATIVES

We provide you with the data you need to negotiate. Comprehensive, purpose-built insights into your client’s brand. Not just generic social media headlines. Levelling the playing field when you represent your clients in negotiations with clubs, events, and sponsors.

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NCAA NIL

While competitors track engagement and social metrics, they lack industry-specific context. We build intelligence models specifically for the athlete market, measuring influence, market presence, and digital reach in athletic terms. It’s built for negotiating deals, not just growing follower counts.

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WE PROVIDE RELEVANT, ACTIONABLE DATA-DRIVEN INSIGHTS

WE PROVIDE RELEVANT, ACTIONABLE DATA-DRIVEN INSIGHTS

We use our technical and sports industry expertise to aggregate multiple data sources. Analysing, dashboarding, and surfacing actionable insights. Supporting your objectives – whether that is audience growth, increase in participation and/or revenue growth.

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SOLUTIONS

TAILORED SOLUTIONS FOR DIFFERENT STAKEHOLDERS

With more than a decade of experience in the sports data industry, our work transforms data into clarity. Clarity into engagement. And engagement into measurable commercial success.

RIGHTS OWNERS

CLUBS, ASSOCIATIONS, FEDERATIONS AND LEAGUES

Harness data to drive increases in participation, engagement and revenue.

ATHLETE REPRESENTATIVES

AGENTS, LAWYERS, WEALTH MANAGERS

Data insights that help you, and your athletes understand, develop, and leverage their brand value.

NCAA NIL

STUDENT-ATHLETES, SCHOOLS, CONFERENCES

Use data beyond just social media metrics to respond to recent changes in the NIL funding environment, and do better deals.

BENEFITS

WHAT MAKES US DIFFERENT

Our strategic advisory services and data platform sit side by side. Working directly with clients to apply valuation intelligence to real-world decisions, from audience engagement to monetisation, and growth planning.

RIGHTS OWNERS

  • Increase revenue by unlocking new commercial opportunities.
  • Strengthen relationships with fans through more personalised engagement.
  • Provide sponsors with credible, data-driven evidence of reach and impact.
  • Build long-term loyalty by creating meaningful connections with supporters.
  • Transform disconnected data into a unified system that empowers decision-making.
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ATHLETE REPRESENTATIVES

  • Stronger negotiating positions for contracts and endorsements.
  • New revenue streams from fan activation and direct engagement.
  • Credible, defensible data to answer the critical question: “What is my athlete worth, right now, and why?”
  • Tools to prepare your athletes for life beyond their playing careers.
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NCAA NIL

  • Understand student-athlete brand value.
  • Look beyond just social media reach, and track global impact, digital relevance and public sentiment.
  • Use data-driven insights to build and then convert athlete brand value – at an individual athlete level, or aggregated for a specific team, for the school, or conference.
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READY TO UNLOCK THE POWER OF YOUR DATA?

Schedule a call to discover how our data intelligence can transform your commercial strategy.

CLIENT STORIES

Real results from our data-driven approach.

“Working with ProDataStack has opened our minds to what we can do with data.”

glamorgan logo

Ed Rice

Commercial Director, Glamorgan Cricket and Sophia Gardens

“Good work is so rare, I keep track of anyone who has ever been incredibly capable and trustworthy in business, and it’s a surprisingly short list!”

Kim Ekin

Head of Editorial and Content Marketing, World Rugby

“We began working with Winners/ProDataStack Group at the start of 2022… They have helped us grow our marketable database by 85%, given us greater control of our data to unlock crucial insights into our fans, and driven growth across our social channels (+25% on Instagram, +250% on TikTok, and +60% on Facebook). They have been responsive, flexible and focused on making sure what they deliver works for us.”

athena racing

Dan Wilkinson

Communications Director, Athena Racing Group