SPORTS BRAND TRACKING FOR ATHLETES AND RIGHTS OWNERS

A sports brand is more than a name, a badge or what happens on the field of play. Its value is shaped by the attention it generates, the audiences it reaches, the conversations it creates and the strength of the connection people have with it.

Originally developed to help professional athletes understand and evidence their value as a brand, ProDataStack Brand Tracking now gives clubs, teams, leagues and governing bodies the same data-led view of their brand. Bringing together performance, social audiences, digital mentions and sentiment, search behaviour and other indicators of brand strength, it enables sports organisations to measure how their brand is performing, understand what is driving change and demonstrate their value to sponsors, partners and other stakeholders.

UNDERSTAND THE STRENGTH OF YOUR SPORTS BRAND

Bring together the different digital signals that indicate the strength, reach and relevance of your brand in one place. Track how your audience, visibility, interest and engagement are changing over time and understand the events and activity driving those changes.

For NCAA athletic departments, the same intelligence can be used at individual athlete, team or school level to understand and develop the collective value of student-athlete brands.

Find out how ProDataStack supports NCAA schools and NIL programmes

MEASURE SOCIAL MEDIA AUDIENCE GROWTH

Track audience size and growth across social channels to understand where your brand is gaining momentum, how individual platforms are performing and how your audience changes over time. All in one place.

Go beyond headline follower numbers to understand whether activity on and off the field is translating into increased reach, relevance and audience growth.

TRACK BRAND MENTIONS AND SENTIMENT

Monitor digital mentions and sentiment to understand how often your brand is being discussed, what’s driving the conversation and whether that attention is positive, negative or neutral.

Track changes over time to understand the impact of sporting performance, announcements, partnerships, campaigns and other significant moments on brand perception.

Compare mentions and sentiment country by country.

MEASURE SEARCH INTEREST AND DEMAND

Understand when, where and how frequently people are actively searching for your brand. Identify peaks in interest, the events that drive them and how demand changes over time.

Combined with social and digital conversation data, search provides another important signal of brand relevance beyond the audiences who already know you.

Explore search interest by country, region or city.

UNDERSTAND WHAT DRIVES BRAND VALUE

Bring performance, social, search and digital conversation together to understand the relationship between what happens in sport and what happens to your brand.

Identify the moments that generate attention, increase audience reach, change sentiment or create greater interest, giving you evidence of what is driving your brand forward.

TURN BRAND INTELLIGENCE INTO COMMERCIAL VALUE

Use objective data to evidence the strength, reach and relevance of your brand in conversations with sponsors and commercial partners.

For rights owners and athletes, that means being better equipped to demonstrate value and identify opportunities. For brands investing in sport, ProDataStack can also help identify potential partners, understand audience alignment and measure the impact of sponsorship activity.

Discover how ProDataStack helps brands make better sponsorship decisions

START WITH BRAND TRACKING. ADD MORE DATA WHEN YOU’RE READY.

You don’t need to integrate all your customer data to start building a better understanding of your brand and audiences. ProDataStack Brand Tracking can be used as a standalone solution, bringing together external data such as social audiences, digital mentions and sentiment, search behaviour and other indicators of brand strength.

As your requirements develop, ProDataStack Dashboards can add data from your own systems to provide a consolidated view of audience and commercial performance. When you’re ready to go further, the ProDataStack CDP adds customer analytics and modelling, segmentation, data collection and activation through your marketing technology.

Your brand is already generating data. ProDataStack helps you turn those signals into a clearer understanding of its reach, relevance and commercial potential.

WANT TO UNDERSTAND WHAT YOUR BRAND DATA IS TELLING YOU? BOOK A DEMO OF PRODATASTACK BRAND TRACKING.