DATA SOLUTION BUILT FOR SPORTS ORGANISATIONS

Every rights owner generates data. The challenge is bringing it together, understanding what it means and using it to make better commercial decisions.

ProDataStack provides a range of sports-specific data solutions for clubs, teams, leagues, governing bodies and other rights owners, including athletes. From understanding the strength and reach of your brand, to bringing fragmented data into one view, to building a complete picture of your fans and activating that intelligence through your marketing channels.

Start with the solution you need today. Add more as your data strategy develops.

SOLUTIONS

BRAND TRACKING

Understand the audience, attention and value around your brand

Your brand is generating signals every day as you’re talked about in social media channels and websites around the world, as people search for you and write articles, blog posts and comments on other people’s content. And with these words come sentiment – how they’re feeling about your brand.

ProDataStack’s Brand Tracking brings those signals together, helping you understand how strong your brand is, what is driving change and where its commercial value lies. Use objective data to track audience growth and interest, understand the impact of key moments and demonstrate value to sponsors and partners.

SOLUTIONS

DATA DASHBOARDS

Visualise your data in self-serve, easy-to-use dynamic dashboards.

Your ticketing, merchandise, hospitality, membership, email and digital platforms all contain valuable information, but understanding and translating it becomes difficult when that information sits in different systems.

ProDataStack’s Dashboards bring your data into one clear reporting environment, automatically refreshed and built around the KPIs that matter to your organisation. Understand your audiences, monitor commercial and marketing performance, identify trends and spot where action is needed.

SOLUTIONS

CUSTOMER DATA PLATFORM – CDP

Understand your entire fan universe, then put that intelligence to work.

Your fanbase is much bigger than the customer records sitting in your database. ProDataStack’s sports-specific CDP connects the people you already know with the audiences engaging with you before they identify themselves. Build a single customer view, measure fan value and engagement, identify churn risk, create precise audiences and activate them through your connected marketing channels.

And with AI layered across your data, your teams can interrogate that intelligence, identify opportunities and understand what to do next.

ONE PLATFORM, THREE DIFFERENT STARTING POINTS

Because you don’t need to solve every data challenge at once, start by understanding your brand and audience, bring your existing data together through dashboards, or build a complete data and activation capability with the ProDataStack CDP.

Whichever point you start from, the objective is the same: turn the data around your organisation into intelligence that helps you make better decisions.