• Understand where you are, where you want to go, and how to get there.
• Start with your business objectives, not the technology.

We start with a discovery project to understand your current data, systems, people and processes. From this we identify gaps, opportunities and quick wins before turning them into a practical, prioritised roadmap. And we don’t stop at recommendations, we can work alongside your team to implement them.

• Add data, CRM and digital marketing capability without adding headcount
• Need more expertise or resource, but don’t need, or want, to build an in-house team?

Our Managed Services give you access to specialists across data, CRM, marketing technology, campaigns, analysis and reporting. We can fill gaps in your existing team, provide ongoing support or take responsibility for significant parts of your data and CRM operation, working with the technology and suppliers you already have.

• Use what you know about your fans to deliver more relevant, and more successful, digital marketing

Right message right person right time, or treat different people differently. Whichever way you describe it, we use customer, transactional and behavioural data to create more relevant audiences, campaigns and customer journeys across email, mobile, web, paid media and other digital channels. From segmentation and personalisation to marketing automation and next-best-action, use data to determine who to communicate with, what to say, when to say it. And who not to target at all.

• Get the foundations right
• It’s not about ALL data, it has to be the right data.

We help you determine what data your organisation actually needs, where it should come from and how it should be collected, structured, governed and maintained. From data audits and quality to standardisation, governance and Single Customer Views, create data your organisation can trust and use. To drive revenue, engagement and participation.

Because when the data isn’t accurate, the decisions you make with it won’t be either.

• Don’t just report what happened, understand what to do next.
• Having data isn’t the same as understanding what it’s telling you.

We analyse customer, commercial, participation and digital data to understand what happened, why it happened, what might happen next and what you should do as a result. From RFM, churn and Customer Lifetime Value to propensity modelling and predictive analytics, we turn analysis into decisions and action.

The most important questions analysis should answer are “So what? And “What next?”