DATA-DRIVEN

LEVERAGE
DATA TO INCREASE REVENUE

Using data-driven insights to build and then convert athlete brand value – at an individual athlete level, a specific team, and the overall school.

ProDataStack

DELIVERING VALUABLE RESULTS

FOR SCHOOLS

  • Leverage aggregate student-athlete brand reach to generate new revenue for the school.

  • Ability to manage, enhance and support athletes increase NIL earnings.
  • A differentiator to help attract and retain the best talent.
  • Compliance – ease of recording and reporting to NIL Go.
  • Objective data to corroborate the assessment of ‘fair market value’ to brands and sponsors.

  • Provides equity and consistent approach to ALL student athletes in one platform.

Learn more about how to use data to improve your NIL provision.

NCAA NIL

DELIVERING VALUABLE RESULTS

FOR YOUR ATHLETES

  • Educate student athletes on their brand value, positive, and negative drivers.

  • Directly track the impact of their activities, on and off the field, to followers and reach.
  • Track social media reach, global impact, digital relevance and public sentiment.

  • Simple tools to engage, record, and manage NIL deals in one place.

  • Build fan databases through high-converting competitions – turning passive followers into a loyal, relevant, and engaged audience, one brands will pay a premium to access

  • Helping them understand global impact, public sentiment, and digital relevance.
  • Detect early reputational issues and proactively manage them.
  • Prepare athletes for success after their playing career, not just whilst they are under the spotlights.

AN OBJECTIVE VIEW

REALITIES OF THE CURRENT NIL LANDSCAPE

There are significant blindspots in the existing market provision. With notable gaps beyond the revenue-generating sports. Leaving significant dollars on the table.

CHANGE

ESTABLISHED MODEL HAS BEEN BLOWN APART

Schools need to find new ways to generate revenue. To understand and then leverage all available assets that can be monetised. And fast.

MISSED REVENUE

A BROADER FOCUS IS REQUIRED

The focus on the revenue-generating sports is understandable. But it’s one that is leaving serious dollars on the table.

NO PANACEA

OVER RELIANCE ON SOCIAL MEDIA STATS

This narrow focus propagates a world where student-athletes continue to be treated as low-paid micro-influencers.

READY TO TRANSFORM YOUR ATHLETIC PROGRAM?

READY TO TRANSFORM YOUR ATHLETIC PROGRAM?

Contact our team to discover how data-driven intelligence can elevate your NCAA athletic program’s potential.

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GROW NIL REVENUES

GO BEYOND COMPLIANCE AND BE MORE INTENTIONAL ABOUT THE BUSINESS OF NIL

Adopting a more strategic and data-driven approach to maximising NIL revenues. Leveraging a significant, existing and yet underexploited school asset – the aggregate brand reach of an entire student-athlete population.

DATA-DRIVEN

Capturing and leveraging brand tracking data to drive revenues. In the same way the athletics department uses data to drive on-field performance.

BEYOND SOCIALS

Using corporate tracking disciplines to understand, track, and then build and leverage reach. Comprehensive data points covering online mentions, internet and agentic search, engagement, and sentiment.

INCREASE REVENUES

For both the student-athletes and the school. By helping individuals define, build and grow their brand. Increasing the aggregate brand reach of the student-athlete population. To unlock significant new revenue streams for the school.