Giving Athletes real negotiating power
For decades, clubs, sporting organisations, and sponsors have built huge datasets about their most valuable assets: their athletes.
They’ve used that data to inform every aspect of their contracts, including salary calculations, bonus agreements, and image rights.
And in the vast majority of cases, athletes and agents have simply had to nod along.
Without their own data to identify their true worth, they’re blinded by whatever offer comes their way.
Here’s the reality: when it comes to the sharp edge of contract negotiation, too many athletes and agents are going into a swordfight armed with nothing more than a plastic fork.
Today, that changes.
ProDataStack has been built from the ground up with one aim: to finally put power back in the hands of athletes.
We do that by bringing together six powerful datasets and analysing everything in an easy-to-understand dashboard. Performance data is part of that mix. But athletes are brands, too. So we’ve uniquely brought together social media metrics, global sentiment data, and worldwide search relevance.
Our powerful AI tool also benchmarks performance contracts and sponsorship deals around the world, giving you a remarkable insight into what you should command with your next deal.
ProDataStack helps athletes and agents unlock their full sports brand value.
Tiered pricing means we’re here for every athlete, at every level.
We’ll build more transparency in a sports industry that desperately needs it.
And we’ll work to positively impact the gender pay gap, resulting in better deals for female athletes to fully recognise the impact and influence they have.
We see a bright future ahead.
Be part of it today.
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See how our unique image rights calculation tool helps to reduce complex tax headaches.
