Meet The ProDataStack Team

Board

Fiona Green

CEO & Co-founder

Reading Kevin De Bruyne’s announcement in April 2021 that he’d increased his contract value by 30% through the use of data, Fiona decided there had to be a better way. And from there, PDS was born.

Mic Conetta

Product Lead

A senior leader with proven experience in driving growth and change through technology and product development, currently overseeing the development of new propositions as part of the Barclays UK Sustainable Finance team.

Paul Schenk

COO & Co-founder

Leading the operational delivery of the business, Paul’s experience as a tech entrepreneur was called on to turn Fiona’s vision into a reality.

Azam Zia

Legal & Finance

A multi-award winning corporate and commercial lawyer, Azam specialises in helping business owners scale and exit though his own law firm that services individuals and organisations who are innovative, driven, challenging, and disruptive.

Alister Betts

Investor Relations

Since leaving the world of retail banking in 2007, both this and his time building businesses ensures that he has capability in understanding complex projects and needs and can work with insight and creativity when bringing together funding and development of client projects. Alister is also a keen sports fan.

Delivery

Eugene Shiman

Data Analyst

An experienced data analyst, Eugene is making sure the PDS dashboard provides the information our clients need.

Manuel Meretto

Product Manager

Responsible for the data sources that generate the millions of datapoints used by PDS’ clients.

Craig Lawler

Account Manager

Combining his data knowledge with his passion for sports, Craig is here to onboard our clients, answer their questions, and ensure PDS delivers everything they need.

Beth Shelley

Social Media Executive

Managing our social media profiles and keeping the industry up-to-date with our latest news.

Becki Sutton

Co-Founder and Business Operations Manager

With twenty years’ experience ensuring businesses operate smoothly and efficiently, Becki is responsible for ProDataStack’s admin operations.

Advisors

Ben Haworth

Industry Expert

From his early career in sports as a professional footballer to more recently the COO of one of the biggest football agencies in the world, Ben leads our business development.

Darron Newton

CTO & Co-founder

Having already developed and exited a b2b SaaS, Darren’s leading the development of PDS to ensure our clients around the world get the experience they want.

Miles Scudamore

Digital Marketing Lead

Managing Director of a global digital marketing services agency with 450 staff, Miles’ has a growth-focussed mindset, applying accurate data, analytics, and insights to secure profitable results for ecommerce SMEs.

Tyler Farghly

AI Lead

An Oxford University PhD in theoretical machine learning and a member of their Computational Statistics and Statistical Methodologies committee.

Felix Alvarez-Garmon