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ProDataStack announce agreement with CMG, Global Women’s Football agency
We will capture data from two of the agency’s leading women’s international footballers
ProDataStack is delighted to have signed a 12-month licence agreement with one of the world’s leading global football agencies, CMG.
Led by former Swedish footballer Maria Karlsson De Cecco, CMG are the only agency representing women’s football in the FIFA Agent Working Group and represent more than 70 players and coaches around the globe. ProDataStack will initially provide data analysis for CMG for two of their leading footballers to help grow their potential on and off the pitch.
The new CMG partnership puts a focus on one of our key objectives, to help close the gender pay gap in sport. Recent research from Investec has shown female athletes can make up to ten times more revenue from sponsorship than through playing.
Fiona Green, Founder and CEO at ProDataStack said: “I am absolutely thrilled to be working with Maria and the brilliant team at CMG as we embark on a new partnership together with their talented players. Our shared vision to help close the gender pay gap when it comes to the commercialisation of female footballers was a significant landing point for us.
The addition of CMG’s female footballers will also help with ProDataStack’s ambition, to show that access to data is important for all professional athletes, regardless of financial disparity.
The next few months is shaping up to be hugely exciting for us as we anticipate announcing more partnerships with agencies and players in our restricted pilot , while continuing to evolve and build out the offering of our platform even further.”
Maria Karlsson De Cecco, CEO of CMG said: “We are really looking forward to working with ProDataStack. We have been really impressed with what they have created and not only is the software capability hugely unique, but the product gives power to the athlete, raises their market value and can help play a significant role in helping raise the equity in sport.
As a former player I understand the significance of this more than anyone. As one of the leading football agencies within the female game, we believe and hope we can contribute to what will no doubt be a successful journey for ProDataStack.”
Fiona our CEO, will be joining Maria and her team at CMG’s Women’s Football Expo in Gothenburg, Sweden, July 15th to 17th, where player development will be very much on the agenda.
