Fiona Green

Reading Kevin De Bruyne’s announcement in April 2021 that he’d increased his contract value by 30% through the use of data, Fiona decided there had to be a better way. And from there, PDS was born.

Mic Conetta

A senior leader with proven experience in driving growth and change through technology and product development, currently overseeing the development of new propositions as part of the Barclays UK Sustainable Finance team.

Paul Schenk

Leading the operational delivery of the business, Paul’s experience as a tech entrepreneur was called on to turn Fiona’s vision into a reality.

Azam Zia

A multi-award winning corporate and commercial lawyer, Azam specialises in helping business owners scale and exit though his own law firm that services individuals and organisations who are innovative, driven, challenging, and disruptive.

Eugene Shiman

An experienced data analyst, Eugene is making sure the PDS dashboard provides the information our clients need.

Alister Betts

Since leaving the world of retail banking in 2007, both this and his time building businesses ensures that he has capability in understanding complex projects and needs and can work with insight and creativity when bringing together funding and development of client projects. Alister is also a keen sports fan.