Building an athlete’s personal brand. When should you start?

When in their career does an athlete become a brand? Do you have to wait until you’ve reached Beckham-esque levels of fame, with more trophies and global recognition than almost any of your peers? Our answer is always the same: as soon as you’re an athlete, you’re also a brand. No waiting for national or […]

Athletes and Their Data – Why all the Fuss? 

Let me start by debunking a huge myth. Data is not the new oil. It’s the new soil. Data has now become so important – because of its economic value and power – that the soil that plays a foundational role in growth and development, that has the ability to nurture and support ecosystems, is […]

Brand management agency Nebula Sports announced as first ProDataStack client

ProDataStack provide agents and athletes with software that can optimise their financial worth using AI-powered data analysis. The company, who aim to work with athletes from a range of professional sports globally, are launching in the UK and US, assisting agents in promoting and managing their talent.

ProDataStack nominated in 2024 Sports Technology Awards

ProDataStack, a data analysis company that launched just a year ago, is already showing its contribution to shaping the future of data in sport, having been recognised as one of the finalists set to be revealed as the ‘Start-up of the year’ at the 2024 Sports Technology Awards.