The Data Behind the Selfie: Mo Salah, Sponsorship, and Brand Value
In case you missed, it, Mo Salah caused quite a stir a few weeks ago. It wasn’t his April 27th goal, part of Liverpool’s decisive 5–1 victory over Tottenham Hotspur at Anfield, which clinched their 20th English league title. Yes, it was a big moment. Liverpool needed at least a draw to secure the championship, […]
NIL in the NCAA – a Game Changer for College Athletes
The NCAA’s Name, Image, and Likeness (NIL) policy is revolutionising the landscape for college athletes, allowing them to profit from endorsements and sponsorships while maintaining their eligibility. With over 500,000 athletes now able to monetize their personal brands, the opportunities are vast, from local deals to significant earnings for top performers. However, challenges remain, including compliance complexities and potential exploitation. At ProDataStack, we empower athletes with data-driven insights to navigate this new terrain, ensuring they secure the deals they deserve. Discover how you can leverage your brand value and thrive in this evolving environment!
The Power of Sports Data: How Athletes and Agents Can Leverage Advanced Data for Career Success
The Rise of Sports Data in Athlete Performance and Management The sports industry has undergone a data revolution. Gone are the days when gut instinct and anecdotal evidence were the primary decision-making tools for athletes and their agents. Today, data analytics has become a game-changer, influencing everything from performance enhancement to contract negotiations and sponsorship […]
ProDataStack accelerates growth and martech evolution through new partnership with Data Talks
– ProDataStack founder Fiona Green says: “We’re providing an opportunity for our clients to talk directly to their fans.” Thursday 27 February, Manchester: ProDataStack has unveiled the next stage of its strategic evolution after entering a groundbreaking partnership with sports customer data platform Data Talks. The agreement sees Data Talks’ capabilities integrated into ProDataStack, helping […]
Thirty&Nine partners with ProDataStack to unlock new opportunities for elite athletes
Wednesday 11 December, Manchester: Leading sports consultancy Thirty&Nine has partnered with ProDataStack, the world’s first sports data platform designed exclusively for athletes and their representatives, to maximize commercial opportunities and off-field growth. Founded to help athletes build and manage their personal brands in the modern sports industry, Thirty&Nine is at the forefront of a growing […]
Athlete data platform ProDataStack announces new partnership with Integral Sports Management
– Sports agency to use data insights in ongoing management of Casey Pettit (Maidenhead United) and Elysia Boddy (Newcastle United WFC) Thursday 13 February, Manchester: Integral Sports Management (ISM) has become the latest organisation to use ProDataStack’s unique athlete data platform to accelerate the progression of two of its key clients. The two businesses have […]
