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The Data Behind the Selfie: Mo Salah, Sponsorship, and Brand Value

Day: May 7, 2025

The Data Behind the Selfie: Mo Salah, Sponsorship, and Brand Value

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In case you missed, it, Mo Salah caused quite a stir a few weeks ago.  It wasn’t his April 27th goal, part of Liverpool’s decisive 5–1 victory over Tottenham Hotspur at Anfield, which clinched their 20th English league title.  Yes, it was a big moment. Liverpool needed at least a draw to secure the championship, […]

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