According to Statista, the global sports sponsorship market was worth USD$97.35 billion in 2023 and while I can’t find what percentage of that was spent in athlete endorsements, various estimates put it at between 20% to 30%. I wanted to…
– Representatives of ‘Samba’ will use the platform to propel her towards new commercial opportunities and financial growth. Wednesday 18 December, Manchester: Nepalese footballing pioneer Sabitra ‘Samba’ Bhandari has become the latest international athlete set to enhance their commercial opportunities…
– Sports data platform well positioned to drive economic growth across the North West. An award-winning social enterprise is backing sports data platform ProDataStack to drive economic growth across the UK. Greater Manchester (GM) Business Growth Hub has awarded a…
Plans to scale at speed confirmed following backing from former health and fitness industry leader, Danny Saunders “Data is absolutely everything in sport, but nobody’s looking at off-field data. ProDataStack does that so well, combining it with performance data to…
When in their career does an athlete become a brand? Do you have to wait until you’ve reached Beckham-esque levels of fame, with more trophies and global recognition than almost any of your peers? Our answer is always the same:…
Groundbreaking agreement reached with F4 Esports rising star Kamto Chukwureh. Tuesday 8 October, Manchester: Esports athletes are being urged to take steps to proactively understand their true commercial value after sports data platform ProDataStack announced a new agreement with a…
Since launching ProDataStack we’ve met with many other organisations that provide services to professional athletes – from branding agents and wealth managers to content producers and media trainers. Among the many conversations we’ve had since launching, a notable one was…
We developed ProDataStack to address the three problems I listed in our first blog post, Athletes and Their Data – Why all the Fuss?, but in addition to these, we were also thinking about a professional athlete’s future career. We…
