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‘We want to empower athletes with their data’ say new data analysis company

First Premier League and international player partnership to be announced next week

Wednesday 8 May, Manchester: ProDataStack, a data analysis company that launched just a year ago, is already showing its contribution to shaping the future of data in sport, having been recognised as one of the finalists set to be revealed as the ‘Start-up of the year’ at the 2024 Sports Technology Awards.

Known in the industry as the world’s leading celebration of tech-led innovation in sport and the ‘Oscars of Sports Technology’, the Sports Technology Awards takes place tomorrow, when the red carpet will be rolled out for all nominees in London.

Next week, the brand plan to reveal the first of what they anticipate will be many new partnerships with elite athletes, as their first deal with a leading Premier League and international footballer is due to be announced.

ProDataStack specialise in providing data for agents and athletes to optimise their financial worth using AI-powered data analysis. The company, who aim to work with athletes from a range of elite sports globally, are launching in the UK and USA assisting agents in promoting and managing their talent.

Fiona Green, Founder and CEO at ProDataStack said: “It is a huge honour for us to be recognised so soon into our venture by the brilliant people at the Sports Technology Awards. For us even to be mentioned among the other fantastic companies working in this space is really exciting. “We truly believe in what data can do for professional athletes in sport and our aim is to empower the athletes by providing them with a platform that ultimately enhances their careers with the access to data so they can control and grow their own individual brands.”

“This nomination is just the start for ProDataStack, we have some hugely exciting things happening and we’re definitely one to watch!”

ProDataStack’s ‘multi-functional tool’ can pull data from six sources, that result in a comprehensive dashboard with various tools to support contract renewals through to the projection of an athlete’s total career earnings.

Its state-of-the-art dashboard includes ‘in-action’ performance analysis, such as the athlete’s impact on the match, their social media activity and presence, digital mentions across websites and external social channels, along with analysing ‘brand’ sentiment across these areas.

ProDataStack is now focusing its launch on football but will soon be working across many other sports.

If you would like to book a demo on ProDataStack you can do so by clicking here, or you can email the team at contact@prodatastack.com.