Data in Transfers – How Data Can Secure Better Contracts

We’re coming to the end of another football transfer window and the hottest rumour still concerns Marcus Rashford, with speculation that the Manchester United forward is the subject of interest for AC Milan and Napoli among several others. There’s also speculation that Leeds United’s out of favour Patrick Bamford might go to Wrexham and Kion […]

Athletes and Sponsorship – Know Your Worth

According to Statista, the global sports sponsorship market was worth USD$97.35 billion in 2023 and while I can’t find what percentage of that was spent in athlete endorsements, various estimates put it at between 20% to 30%. I wanted to find that particular stat because in Kore’s 2023 State of the Industry Report (which you […]

ProDataStack signs first esports client and urges others: ‘Prioritise access to your key commercial data’. 

Groundbreaking agreement reached with F4 Esports rising star Kamto Chukwureh. Tuesday 8 October, Manchester: Esports athletes are being urged to take steps to proactively understand their true commercial value after sports data platform ProDataStack announced a new agreement with a rising SIM racer. Teenager Kamto Chukwureh is aiming to live his own version of 2023 film Gran Turismo by using […]

Athletes and Their Data – Why all the Fuss? 

Let me start by debunking a huge myth. Data is not the new oil. It’s the new soil. Data has now become so important – because of its economic value and power – that the soil that plays a foundational role in growth and development, that has the ability to nurture and support ecosystems, is […]